YOUR PASSION. A BIGGER STAGE.

Representation for sports creators with a distinctive voice. Build meaningful partnerships and a career with staying power.

Apply for representation View criteria

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BBJ / 01

01 / WHAT WE DO

BUILT AROUND YOUR NEXT CHAPTER

Personal brand strategy

Define your sporting expertise, creative voice and audience, with a sustainable direction for your channels and personal brand.

Commercial representation

Brand matching, negotiation, pricing and usage rights, aligned with your voice and long-term goals.

Content & project support

Creative planning, production resources, delivery and review within your agreed representation scope.

Opportunities beyond the feed

Explore long-term brand partnerships, teaching, events and creator-led projects to develop multiple revenue streams.

02 / SIGNING CRITERIA

CLEAR CRITERIA. THOUGHTFUL REPRESENTATION.

Pilot criteria V1 for Chinese short-form video channels. Other platforms, markets and specialist athletes are reviewed appropriately. Eligibility does not guarantee representation.

10K+Authentic followers on one channel

12 / 90At least 12 original posts in 90 days

4 / 30At least 4 original posts in 30 days

60%+Sports-related original content

Review considers content quality and expertise, audience fit, authentic influence, consistency and commercial reliability. Identity and rights are verified separately.

Specialist pathway: athletes, expert coaches and niche sports specialists may apply with verifiable experience and work.

Apply for representation

03 / HOW IT WORKS

A CLEAR WAY FORWARD.

Share your channels & work

Review & conversation

Agree scope & terms

Sign & build together

GOOD TO KNOW

A little more clarity.

Do I need to buy a course to apply?

No. Representation review is independent of paid Academy services. A purchase is never a condition for applying.

Does meeting the follower threshold guarantee a contract?

The threshold opens a review. Content, audience, authentic influence and reliability also matter. A contract requires mutual agreement.

What if I am an athlete or coach with a smaller audience?

Choose the specialist pathway and share verifiable sporting experience, relevant credentials and representative work for individual review.

Is representation always exclusive?

Exclusivity, markets, platforms, term and revenue share are agreed before signing. Submitting an application creates no representation agreement.

YOUR NEXT CHAPTER STARTS HERE