01
Company & partnership guide
Discover the BBJ SPORTS purpose, four business lines, sports disciplines and ways to work together.
BBJ SPORTS / GUIDES
Guides & frequently asked questions
From creator representation and content marketing to Academy learning and event partnerships. Find the answers that matter before you apply.
02
Representation & creator development
Sports creator representation criteria, audience and activity requirements, specialist applications, commercial rights and international development.
- How many followers and posts do I need to apply to BBJ SPORTS?
- Can athletes, coaches or niche sports creators apply with a small audience?
- How is representation different from creator development? Must I buy a course?
- How can BBJ help a sports creator reach international audiences?
- Is representation exclusive? How are fees, rights and exit terms agreed?
- What should I prepare for a sports creator application?
03
Academy & creator development
Learning for beginners, creator development, AI and channel skills, institutional partnerships, pricing and independent learning.
- Can I learn with BBJ Academy without followers or an athletic background?
- What can I study? Are snow sports, tennis and AI included?
- What does creator development or channel management deliver?
- Must I sign with BBJ after learning? Can other MCNs or companies join?
- What does learning cost? Is it online or in person, and is it certified?
- How can coaches, schools and specialist academies develop courses with BBJ?
04
Brand content marketing & partnerships
International sports marketing, overseas creator selection, localised content, rights, campaign budgets and measurement.
- How can BBJ SPORTS help a sports brand expand internationally?
- How do you select sports creators beyond follower count?
- Can a campaign include TikTok, Instagram, YouTube and Chinese platforms?
- How are campaigns priced, and what belongs in a brand brief?
- How do you measure sports creator marketing? Is sales performance or ROI guaranteed?
- Can a brand reuse creator content in ads or across international markets?
- Can a non-sports brand work with BBJ on sports marketing?
05
Events & sponsorship partnerships
Commercial sports event planning, organiser and sponsor enquiries, creator content, delivery responsibilities and evaluation.
- What does BBJ SPORTS event management include?
- Where should an event organiser or a prospective sponsor start?
- What should I prepare before organising a snow sports, running or other sports event?
- How can event sponsorship become a measurable brand project?
- Can BBJ support overseas events and creator appearances?
- What is included in an event budget, and how can costs be controlled?