BBJ SPORTS / THE SPORTS CREATOR COMPANY

REGISTERED IN HONG KONG. CONNECTED THROUGH SPORT.

BBJ SPORTS is a new-generation sports company registered in Hong Kong and built for a global audience. With sports creators at its core, it connects talent, brands, education and events through four business lines: BBJ Talent, BBJ Academy, BBJ Brands and BBJ Events. We bring together creator, content production, specialist education and event resources to support cross-market creator matching, localised content and marketing projects for brands, alongside personal brand development, commercial partnerships and international growth for creators. Across snow sports, tennis, running, diving, motorsports, cycling and beyond, BBJ SPORTS connects markets and sporting cultures to turn sport into influence and open new possibilities for brands and creators.

Contact BBJ SPORTS

FOR BRANDS

Bring brands into the way people move.

Start with the market, sporting context and consumer. Build creator selection, content, distribution and event activation around them. International growth requires more than translation: audience geography, local expression, usage rights and measurement all matter. The same approach supports international brands entering a new market.

BBJ Brands

FOR CREATORS

Give creators room to go further.

Talent management connects personal positioning, consistent content, commercial partnerships and cross-market development. Established creators can apply for representation; people building their skills, content or channel operations can choose BBJ Academy independently.

BBJ Talent

OUR CONNECTIONS

Turn connections into a clear scope of work.

01

Sports creators

Match sporting expertise, audiences, creative voices and availability. Representation and individual project partnerships are distinct.

02

Content & distribution

Organise creative planning, filming, editing, localisation and publishing around the market, with agreed rights and deliverables.

03

Specialist education

Connect sports learning, creator education and team training. Confirm the teachers, actual providers and learning arrangements for each project.

04

Events & experiences

Combine event planning, sponsorship, creator participation and content. Confirm venues, partners and delivery responsibilities individually.

We welcome enquiries from around the world. Countries, languages, partners, availability and delivery scope are confirmed through project assessment and a written proposal.

A clear path from objectives to delivery.

01

Define the market, audience & goal

02

Assess resources & fit

03

Agree scope, budget & rights

04

Deliver & review