Turn sport into influence. BBJ SPORTS is a sports creator company connecting creators, brands and sporting communities through BBJ Talent, BBJ Academy, BBJ Brands and BBJ Events. We support creators in building personal brands and commercial partnerships, offer learning paths in sport and content creation, organise creator collaborations and content for brands, and bring participants, sponsors and experiences together at events. From snow sports, tennis and running to diving, motorsport and cycling, we help expertise get noticed, stories resonate and participation make an impact.
A world built around sports creators. Discover our talent, Academy, brand partnerships and events.
OWN YOUR LINE.English / 03:25
FOR BRANDS
Bring brands into the way people move.
Start with the sport, product and audience. Shape creator selection, content, distribution and event activation around them. Agree the creative approach, usage rights, deliverables and measures of success to build meaningful connections with sporting communities.
Talent management connects personal positioning, consistent content and commercial partnerships. Established creators can apply for representation; people building their sporting, content or channel skills can choose BBJ Academy independently.